My life is full of true passions (some very unusual) and my job is one of these. I was born in Naples but I lived around the world: mostly in Europe (Milan, London, Brussels) and in USA (New York, Cincinnati, Chicago).
Procter & Gamble from 1991 to 2001 as Communication Director and Edelman from 2001 to 2018 as Senior Vice President Marketing and Creative Director.
Since I love to be in touch with the young generations, I am a Scientific Coordinator and a Professor of Marketing Communication at 24 Ore Business School. Also Contract Professor at La Sapienza University and Lecturer at the LUISS University Business School.
I’m not a «digital native» … rather a «digital survivor». But I surf and master the digital world as if I had been born there. And I know both the Millennials and the Z generation as a big brother: many of my latest projects were aimed at engaging these targets through creative strategies 4.0.
My major asset is to be a Creative Strategist always ready to pioneer Unusual, Unexpected, Unconventional communication projects for my customers (Companies and Brands). Some of my most beloved ones were: Pringles, Playstation, Nutella, Mastercard, Air Bnb, Virgin Active, Microsoft, Carlsberg, Unilever.
Since 2019, Founder and Chief Communication Officer at TUS – The Unusual Suspects.
Since 2019, Founder and Chief Executive Officer at TUS – The Unusual Suspects.