THE UNUSUAL SUSPECTS
MARCO ROCCABIANCA
Founder
Strategist, Driver, Analyst, Philosopher, Professor, Biker, Startupper, Writer, Speaker…
I was born in Bologna and always grew up in an «open-minded» contest, working on international projects, mostly in Far and Middle Est. In 1997 I co-founded 0337 La Telefonia, the largest Italian Telecommunication Franchising Company as Marketing Director. In 2001 I joined H3G an Hutcinson Whampoa Ltd Company for the launch of the UMTS network as Product Manager. In 2007 I became Business Unit Leader at Eli Lilly and Company.
Over the years I gained a great deal of experience in Strategy, Marketing Strategy and Management Consulting
at the highest levels in Manufacturing, Services, Luxury Goods, Food, Tourism and Arts sectors. I’m firmly convinced that education is the key to success and that’s why I take some of my time to train and transfer knowledge to new generations of Master students.
I am a Professor of Marketing Strategy and a Scientific Coordinator at 24ORE Business School. Lecturer at the main Italian Business Schools. Speaker at national and international events on future marketing scenarios.
To keep nurturing one of my passions, I wrote and published for Master 24 – Il Sole 24 Ore books, articles and papers on Strategic Marketing, Omnichannel Strategy and Sales Management.
Since 2019, Founder and Chief Executive Officer at TUS – The Unusual Suspects.
MARCO ROCCABIANCA
Founder
Strategist, Driver, Analyst, Philosopher, Professor, Biker, Startupper, Writer, Speaker…
Over the years I gained a great deal of experience in Strategy, Marketing Strategy and Management Consulting
Since 2019, Founder and Chief Executive Officer at TUS – The Unusual Suspects.